Godin Talks Blogging with Groundswell

Most who read this column already know that I'm a fan of Seth Godin.

So here's a unique opportunity to pick up a few tips from one of the masters of marketing and media -- an interview on Groundswell by Josh Bernoff.

Asked about his daily blogging routine, Godin responded:

One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. You won’t get it for a while, but you’ll get it. To one person who wrote in and said he didn’t think he had anything interesting to say, I asked him whether he was boring in person too? Boring at breakfast? Boring on a date? That boring?! Probably not.

And on inspiration:

How come some people can visit a place like New York and see a thousand amazing things, take hundreds of great photos (like Thomas Hawk) or even write a novel... and other people visit, eat at Applebee’s and send home a John Lennon postcard? It's not where you go, it’s what you look for.

As a daily Godin reader, I find value in most of what Seth shares. (I have to disagree on "not eating bacon," however.) And my classes have enjoyed watching several of his speeches on TED.com. I think you will too.

Finally, as Seth urged on his own blog yesterday: "Go ahead, do something impossible."

-rp-