Friday, November 21, 2008

Tips for the Social Networker in Every Journalist

These fine reminders on "social media" for journalists come courtesy of Alfred Hermida at
  1. Be human: Mass media was based on the notion of reaching millions of people with one message. As a result, that message often came across in an impersonal, corporate voice. Social media provides an opportunity to be more personal, informal and conversational.
  2. Be honest: Be transparent and open about what you are doing. Social media is about genuine relationships and anyone trying to fake it is likely to be found out very quickly.
  3. Be involved: Journalists should not approach social media by thinking, “how can I use this for a story”. Social media should be part of your job, not an add-on or something to be used for a story and then abandoned.

My advice to journalists is to be part of the social web, to live the social web.

Well put.

Hermida is leading a seminar today on social media best practices at a day-long event organized by CBC Vancouver. I'm looking forward to the follow-up. Meanwhile, check out the workshop blog.


No comments: