Showing posts with label Media and Society. Show all posts
Showing posts with label Media and Society. Show all posts

Thursday, September 16, 2010

Welcome to Fall Term Journalism at LBCC

Thanks for checking out "Rob's Class Blog." This is where you will find work posted by my students during Fall Term 2010.

This term I'll be teaching sections on News Reporting, Photojournalism and Media & Society.

I'm looking forward to reading and enjoying the journalism produced by my LBCC students, and encourage you to check back from time to time during the term.

The class assignments produced these students also will be considered for publication by the staff of The Commuter, LBCC's award-winning student newspaper.

To find out what else is going on in journalism, new media and LBCC's Journalism program, see "Rob's Media Blog."

(Photo credit: "Third Tuesday #Olympic Journalism" by rocketcandy/Elizabeth Sarobhasa, courtesy of Flickr.com/Creative Commons.)
-rp-

Friday, April 2, 2010

Twitter in Real Life?

Next week, the Media and Society class at LBCC will examine new technology and the Internet, including social media tools such as Twitter, Facebook and blogging. Here's a fun video about Twitter from College Humor.

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Thursday, April 1, 2010

Newspapers Add Value with "Unexpected Relevance"

When we get to the newspaper unit in LBCC's Media and Society class, one aspect of newspapers we agree that we like is how you happen upon stories, photos and other items that catch your interest as you turn the pages. You learn about things that you weren't necessarily looking for. You become engaged with something you didn't expect.

In a new blog post, new media expert Jeff Jarvis discusses this phenomenon: "Serendipity is not randomness. It is unexpected relevance."

He goes on to explain:
There’s a reason we find value in the supposedly serendipitous. ... When we read a paper and find a good story that we couldn’t have predicted we’d have liked, we think that is serendipity. But there’s some reason we like it, that we find it relevant to us.

Maybe that relevance is the unknown but now fed curiosity, maybe it’s enjoyment of good writing or a certain kind of tale, maybe the gift of some interesting fact we want to share and gain social equity for, maybe it’s a challenge to our ideas, maybe an answer to a question that has bugged us. In the end, it has value to us; it’s relevant.
To me, this discovery of something new waiting within the pages is one of the top reasons I keep buying and reading newspapers, and why we will always need editors and others to bring these gems to our attention.

As Jarvis notes, this wondrous sense of serendipity is one of the things that many media observers believe will be lost with the decline of newspapers. I agree when he suggests a somewhat similar sensation occurs through the use of Facebook and Twitter, where we're constantly discovering something new.

But it just doesn't feel the same as that comfortable encounter with the inky printed medium.

-rp-

(Photo credit: "Surprise from above" by zetson, courtesy of Flickr.com/Creative Commons)

Friday, March 26, 2010

LBCC Spring Term: Media & Society Kicks Off with Shirky



Over the break, I finished reading Clay Shirky's book, "Here Comes Everybody: The Power of Organizing Without Organizations." It's an interesting exploration of society, the Internet and how social media (e.g. blogs, Facebook, Twitter) is changing the way we communicate.

Shirky emphasizes the power of the Internet as a tool to organize, and how people passionate about a cause are succeeding like no other time in history. It's not that people are more dedicated to their particular target for change, it's just that the Internet has made it more possible to quickly find people of like mind and to mobilize faster than ever before. Shirky includes a number of interesting case studies to support his claims and propel the reader through his book.

We focus on some of Shirky's ideas at the outset of my Media and Society class at Linn-Benton Community College. For a sneak peek, enjoy both Shirky's TED talk and this video from the Web 2.0 Expo in San Francisco.

Updated:
--For a discussion of some of the ideas in Shirky's upcoming book, "Cognitive Surplus," see this new post on Kevin Kelly's blog.



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Friday, March 19, 2010

Epic Video: "WOW" Can Save the World



Here's a sneak peak of a video I plan to show Spring term in Media & Society, a class I teach at Linn-Benton Community College.

The video, one of many fine works produced by TED (Technology, Education, Design), features Jane McGonigal of the Institute for the Future. In this video she shares her optimism for the future of the human race, which quite possibly could be saved by those who share the traits of the most engaged video gamers, those who play "World of Warcraft."

Gamers, she suggests, possess four invaluable qualities that could be applied to solving real-life problems. They:
  • Possess "urgent optimism"
  • Weave a trusted "social fabric"
  • Engage in "blissful productivity"
  • Desire "epic meaning"
The result of these traits is a booming number of people she describes as "super-empowered hopeful individuals," who may have the kind of determination and attitude it takes to save the planet.

With two boys who play hours of WOW and other games, I see the traits about which she speaks. I'm not sure whether my sons are quite ready to save the world, but I'm willing to let them take a shot at it...

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Tuesday, February 23, 2010

My New Favorite Commercial of All Time



I've never purchased an Old Spice product, and doubt I ever will. Nevertheless, this commercial is hilarious.

It was a hit today in Media & Society, kicking off our unit on advertising. It's so good, we watched it twice ... it's just as funny the second time through...

Here's a couple interesting tidbits about this ad:
  • It features former NFL player and actor Isaiah Mustafa (as of Feb. 27, he had 2,229 followers on Twitter)
  • It was created by the noted Portland ad agency Wieden+Kennedy
  • It took 57 takes to film the sweater dropping onto Mustafa as the shower gives way to the boat. (See the TWiT netcast: "The Making of Old Spice's Commercial")
Update: The ad has gone viral, with 3.6 million views on YouTube as of Feb. 27. Read all about it in "The Viral Genius of Wieden+Kennedy's New Old Spice Campaign" by Liz Shannon Miller on newteevee.com.

-rp

Friday, September 25, 2009

New Online: Did You Know 4.0



Fans of the Karl Fisch video "Did You Know" get treated to a new-and-improved, media-centric upgrade in the just released "Did You Know 4.0." This is terrific. I plan to show it Tuesday when my Fall term Media & Society class meets for the first time.

The "Did You Know" videos have been a great way to start the term, mostly because students are surprised, no, shocked, by some of the rapid changes happening in our world and the clever way they are presented: Can you name the country that will soon have the most English speakers?

That would be China. Or how many Google searches are conducted each month? (See Version 3.0 below).

The new version focuses more on media, but it's eye-opening nonetheless. I can hardly wait to see students' reaction.

Commenting on Version 4.0, Fisch, a Colorado educator, wrote:
The various versions have been viewed well over 20 millions times. ... It’s been shown to audiences large and small, educational and corporate and everything in between. It's been shown to the leaders of our national defense and to incoming congressmen. It’s been shown by university presidents and kindergarten teachers, televangelists and politicians, folks just trying to make a buck and those trying to save the world. ...

What does it all mean? (Well, besides the self-referential and now self-serving answer of “Shift Happens.”) I think the fact that a simple little PowerPoint (some folks would say simplistic and they would be right – it was meant to be the start of a conversation, not the entire conversation) can be viewed by so many folks and start so many conversations means that we live in a fundamentally different world than the one I (and most of you reading this) grew up in.




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Friday, June 5, 2009

Dave Eggers: "Print Lives!"



Anybody who has taken Media & Society knows what a huge fan I've become of Dave Eggers - educator, entrepreneur, writer, buccaneer... Besides his writing, I most admire his enthusiasm for the written word and his gung-ho quest to engage young people with reading, writing and publishing.

Along those lines, here's an e-mail Eggers sent out via gawker.com and his faith in the future of print! In part, he writes:
Reports that no one reads anymore, especially young people, are greatly overstated and almost always factually lacking. I've written about youth readership elsewhere, but to reiterate: sales of young adult books are actually up. Total volume of all book sales is actually up. Kids get the same things out of books that they have before.
And about journalism, he had this to say:
We're convinced that the best way to ensure the future of journalism is to create a workable model where journalists are paid well for reporting here and abroad. And that starts with paying for the physical paper. And paying for the physical paper begins with creating a physical object that doesn't retreat, but instead luxuriates in the beauties of print. ... As long as newspapers offer less each day— less news, less great writing, less graphic innovation, fewer photos— then they're giving readers few reasons to pay for the paper itself.
Onward, Mr. Eggers!

(If you haven't seen the TED.com video above, you must! Called "Once Upon a School," it chronicles Eggers' quest to encourage communities to involve children in reading and writing -- and even buccaneering!)

-rp-

Thursday, April 9, 2009

The Twouble with Twitter



Today in Media & Society we explored social networking. Students agreed that Facebook, Twitter, and MySpace can be great tools for staying in touch with friends, planning activities, publicizing events and making business and professional contacts.

Of course, they have their downsides as well, especially the incredible "time suck" that "just keeping in touch" can become. As part of our discussion, we enjoyed this parody of Twitter users on Current-SuperNews.

We got off to a happy start with "The Twitter Song" and the older ones among us, myself included, took heart that we are the fastest-growing demographic on Facebook. Yea for us!

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Wednesday, February 4, 2009

Worth Sharing: "Before the Music Dies"



This week in Media & Society we wrapped up our discussion of the music and radio industries. As part of the class's online forum, one of the students found this video related to "Before the Music Dies," a documentary on the music industry.

The video highlights the way those in the industry can take an idea, combine some sound mixing and attractive pictures and market the "next big thing." Sadly, I fear, it's not that far from reality.

Thanks, Hilary, for finding this video.

-rp-

Thursday, January 15, 2009

Trendspotting: Facebook Fun, and MySpace too

This week the Media and Society class at LBCC is exploring the Internet and new technologies, including the explosion of social networking. Most of the students in the class have Facebook accounts and know the lowdown on MySpace. They're beginning to pick up on Twitter...

Anyway, one of the students recalled this terrific February 2006 clip from "The Daily Show," featuring Demetri Martin's "Trendspotting" report on social networking. Thanks, Luke, for the tip.

Enjoy.