PDX marketing experiment features Fiesta, clothes and concerts

Interesting story in the Oregonian about "lifestyle marketing" and creating a "cultural hub" around a product. In this case, the Ford Fiesta, which is being displayed in a downtown Portland store space that serves as a "lounge"/clothes boutique during the day and concert space at night. The story, "Ford taps local flavor to sell Fiesta," was written by Oregonian reporter Elliott Njus.

And while we're thinking of creative, innovative, interesting ideas, check out "Ten Inspiring TED Talks for Startups," a blog compiling 10 favorite TED videos focusing on innovation and creativity. (It includes two of my favorites by Seth Godin and Clay Shirky.) It's on the ReadWriteStart blog.

-rp-