Old Spice Guy: A Guide to Viral Marketing?

For those of us who can't get enough of the "Old Spice Guy," make way ...

Niraj Chockshi of The Atlantic writes how the company and its ad agency have targeted social media sites to generate buzz that just keeps on keeping on.

... and does any of this have to do with the future of news? Maybe, as this Nieman Journalism Lab post notes ...

Or if you'd like to know how Portland marketing geniuses Wieden + Kennedy are making these "ads" ...

... Or the "Man Your Grades Could Be Like" -- a terrific parody by the creative library crew at Brigham Young University.


-rp-