PDX marketing experiment features Fiesta, clothes and concerts

Interesting story in the Oregonian about "lifestyle marketing" and creating a "cultural hub" around a product. In this case, the Ford Fiesta, which is being displayed in a downtown Portland store space that serves as a "lounge"/clothes boutique during the day and concert space at night. The story, "Ford taps local flavor to sell Fiesta," was written by Oregonian reporter Elliott Njus.

And while we're thinking of creative, innovative, interesting ideas, check out "Ten Inspiring TED Talks for Startups," a blog compiling 10 favorite TED videos focusing on innovation and creativity. (It includes two of my favorites by Seth Godin and Clay Shirky.) It's on the ReadWriteStart blog.

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Old Spice Guy: A Guide to Viral Marketing?

For those of us who can't get enough of the "Old Spice Guy," make way ...

Niraj Chockshi of The Atlantic writes how the company and its ad agency have targeted social media sites to generate buzz that just keeps on keeping on.

... and does any of this have to do with the future of news? Maybe, as this Nieman Journalism Lab post notes ...

Or if you'd like to know how Portland marketing geniuses Wieden + Kennedy are making these "ads" ...

... Or the "Man Your Grades Could Be Like" -- a terrific parody by the creative library crew at Brigham Young University.


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