He was talking specifically about marketing, networking, serving customers. I'm thinking, "Facebook fan pages are the future ... of media?"
What gets me thinking about this is the fact that the college newspaper I advise, The Commuter, attracted more than a hundred fans in less than a week. The students were surprised, having no idea that many people might care what the newspaper says or does online. What's most surprising is how fast the number of fans can expand. Naturally, you'd assume that it's because you're giving them something interesting and engaging to read and interactive with.
And that's the key. They can interact. Facebook makes it easy to "like" what you see, comment or interact with others who share your interests.
As McConnell notes:
Facebook fan pages are the future for three reasons: They're free, easy to create and build a nearly instantaneous pathway to evangelists, prospects or the curious.
When fans interact with a fan page on Facebook, that interaction is sent through the fan's news feed, which goes to all their friends, practically daring a chunk of them to see what the page is about.
Compared to Twitter, Facebook fan pages rule. You're not limited by Twitter's 140-character posts, plus it's far easier for fan page members to preview a photo, video or weblink than what Twitter offers.
The Commuter staff made a renewed commitment this summer to more fully integrate social networking into their news delivery mix, along with "thinking Web-first" in covering news and making it available ASAP to their readers and "fans."
It seems to be paying off.