Monday, August 10, 2009

What's Your Brand? Tips for the Job Search

Journalists, especially those looking for their first job or a new one, need to know a thing or two about marketing. Specifically, how to market themselves. What's your brand?

Journalism educator Mindy McAdams offers 10 tips for journalists on building their personal brand. Here's the first four on the list:
  1. People in your field should know who you are.
  2. Someone who Googles your first and last name should be able to find out who you are.
  3. Your online self-representation should demonstrate that you are a serious, ethical journalist.
  4. Samples of your best work should be linked to your home page or online (HTML) resume.
Some of the tips may seem like, well, duh ... but I'm always surprised how many folks overlook the obvious, and it costs them when it comes to moving on or moving up.


(Photo credit: "shhhhhh ... i'm huntin jobs" by Aaron Edwards, courtesy of

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