Monday, December 29, 2008
What's Your Brand? Do You Stand Out?
I was meeting with a friend today and the conversation turned to "personal branding." People recognize that success stems not only from developing skills and expertise, but also from others seeing you as a "go-to" person in your organization, whether it's a business, non-profit group or volunteer project.
With that in mind, check out the Personal Branding Blog by Dan Schawbel. In the past week alone his blog focused on "personal branding secrets," improving your blog, and using your brand to get into the college of your dreams.
It's good stuff. And I'll be sharing it with my journalism students this term as they launch their blogs and refine their own brands.
(Photo credit: "fiddling with black and white" by Splodgy Pig, courtesy of Flickr.com)