TED Talk Focuses on YouTube, Copyright

Here's an inside look at how YouTube is addressing copyright issues.

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Powered by Orange: A Social Marketing Case Study

If you live anywhere near Oregon, you'd have to be living in a cone of silence to not be familiar with "Powered by Orange."

Powered by Orange is the social marketing juggernaut that's boosting the image and awareness of Oregon State University far and wide. The apparent success of the campaign was summed up recently in a piece by Kaukab Jhumra Smith, "'It's OK to Be Imperfect': One School's Quest for Social-marketing Success."

As OSU's VP for University Advancement Luanne Lawrence notes in the article, not everything goes as planned when it comes to social marketing. However, most of the experiments the university is trying seem to be paying off in terms of engaging students, staff, and most important, alumni and others seeking a connection to OSU.

In addition to soaring traffic on OSU's website, the article notes an increase in first-time donations by alums and a wave of new enrollment. As Jhumra Smith points out, here's what OSU is doing:

• Recruiting bloggers from around campus to be opinion leaders.
• Training staff, students and faculty to use social media platforms to talk about the work and campus life.
• Emphasizing relationships through meetups, contests and other events.
• Soliciting videos and other submissions to build participation.
• Creating an online directory and making available marketing materials to businesses and others who want to join in the campaign.

“It’s really kind of fun to make mistakes in social media because you can learn and recover very quickly,” Lawrence said in the article. “Fifteen- to 25-year-olds are rebuilding every aspect of the industry, and I’m listening to them.”

Michael Stoner examined Powered by Orange a year ago, calling the campaign "the most comprehensive university social marketing campaign that we’ve seen to date."

Believe it.

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Meet the Commuter's Next Editor: Justin Bolger

This year Justin Bolger was managing editor of a Commuter staff that earned 15 awards at the annual statewide journalism competition. He's looking to raise the bar even higher as editor-in-chief.

On Wednesday, LBCC's Student Publications Committee appointed Bolger the next editor-in-chief at the Commuter. He will succeed Max Brown, whose tenure will wrap up with the newspaper's last issue of the school year on June 2.

The Commuter's editor-in-chief manages the daily activities of the student newspaper beginning in the summer and continuing through the school year. The duties of newspaper's top editor include:

* Setting the editorial direction of the paper.
* Appointing the managing the newspaper's staff of editors, reporters and photographers.
* Coordinating the work of the staff, including assigning and editing stories and photos.
* Leading staff meetings and other newspaper activities.
* Representing the newspaper in the college community.

In collaboration with Brown and other staffers at the paper, Bolger focused on expanding the coverage of campus news, focusing heavily on LBCC events, staff and students. In interviewing for the top job, Bolger said he would like next year's staff to maintain the paper's commitment to campus coverage but also expand interactions with readers, including more interactivity on the newspaper's website as well as more diversity of opinion in the pages of the printed edition.

Earlier this month, the Commuter earned 15 awards in the annual Collegiate Newspaper Contest organized by the Oregon Newspaper Publishers Association. Bolger earned a first-place award for editorial writing. LBCC and the Commuter hosted this year's Collegiate Day, ONPA's annual college journalism conference and awards program.

The 10-member Student Publications Committee consists of LBCC students, faculty and staff and meets each spring to interview editor-in-chief applicants and appoint a new Commuter editor.

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U.S. Poet Leureate Kay Ryan visits LBCC

Photo by Christina Koci Hernandez/Library of Congress

Like the next-door neighbor stopping by to chat, Kay Ryan visited with LBCC this week, sharing her poetry, insights to her craft and what it's like to be the nation's poet laureate.

She entertained more than 400 area residents who filled the Russell Tripp Performance Center for her reading Wednesday afternoon. Another 75 or so students crammed into LBCC's Library Reading Room to ask her questions on Thursday morning.

During the reading, she shared a variety of poems from her 30-year writing career. Many of them have been published or republished in her just-released collection, "Best of It: News and Selected Poems." Among those she read was "Train-Track Figure":

Imagine a
train-track figure
made of sliver
over sliver of
between-car
vision, each
slice too brief
to add detail
or deepen: that
could be a hat
if it's a person
if it's a person
if it's a person.
Just the same
scant information
timed to supplant
the same scant
information.

She also read a poem called “The Walking Stick Insect.” It was one of several Ryan poems inspired by the odd collection that Robert Leroy Ripley made famous in his "Ripley's Believe It or Not" books.

The epigraph to the poem, which is from "Jam Jar Lifeboat & Other Novelties Exposed," says, “The walking stick insect of South America often loses an antenna or leg — but always grows a new appendage. Often nature makes a mistake and a new antenna grows where the leg was lost.” Here it is:

Eventually the

most accident-prone

or war-weary

walking sticks

are entirely

reduced to antennae

with which they

pick their way

sensitively,

appalled by

everything’s

intensity.

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LBCC Looks to Select Next Commuter Editor

In two weeks LBCC's student newspaper, The Commuter, will know the next editor-in-chief.

On May 19 the college's Student Publications Committee will interview applicants vying to become next year's editor. The Commuter's editor-in-chief manages the daily activities of the student newspaper beginning in the summer and continuing through the school year.

The Student Publications Committee is now accepting applications for the position.

The current editor-in-chief, Max Brown, will wrap up his tenure with publication of the last edition for this school year on June 2. Brown took over for Ryan Henson at the end of fall term, after Henson had to return to Pennsylvania for family reasons.

The duties of The Commuter's editor-in-chief include:

• Setting the editorial direction of the paper
• Appointing the managing the newspaper's staff of editors, reporters and photographers
• Coordinating the work of the staff, including assigning and editing stories and photos
• Leading staff meetings and other newspaper activities
• Representing the newspaper in the college community

For an application and more information, those seeking to become editor-in-chief can contact The Commuter's adviser, Rob Priewe, by stopping by his office in North Santiam Hall, Room 114, or by calling 541-917-4563. Or send e-mail to rob.priewe@linnbenton.edu.

The 10-member Student Publications Committee consists of LBCC students, faculty and staff and meets each spring to interview applicants and appoint a new Commuter editor.

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ONPA Holds Annual Collegiate Day at LBCC

The Oregon Newspaper Publishers Association will hold its annual Collegiate Day journalism workshop and awards program this Friday, May 7, at Linn-Benton Community College in Albany.

More than 100 college journalists from around the state are expected to attend the event, which will include four journalism workshops and presentation of awards in the Collegiate Newspaper Contest.

This year's morning workshops are:

• "Interviewing," by KeizerTimes Publisher Lyndon Zaitz
• "Social Networking and the Media," by Corvallis Gazette-Times Entertainment Editor Nancy Raskauskas and Oregonian Sports Writer Lindsay Schnell
• "Open Records/Meetings and Legal/Ethics," by Portland State University Student Publications Adviser Judson Randall and Duane Bosworth, a partner in the Portland law firm of Davis Wright Tremaine
• "Building a Strong Editorial Page," by Albany Democrat-Herald Editor Hasso Hering

In the afternoon, the student journalists will be recognized for outstanding works of journalism printed in their school publications over the past year. These include writing, editing and photography awards. The top publications will be honored with the General Excellence Award for their staffs.

The annual contest is supported by the ONPA's Oregon Newspapers Foundation. Awards will be presented by Martha Wells, publisher of the Albany Democrat-Herald and immediate past president of ONPA.

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