Jarvis to Newspapers: You Blew It!

New media advocate and journalism professor Jeff Jarvis has three words for the newspaper industry: You blew it.

In one of the better rants laying out the ineptitude of the industry to adapt in the new millennium, Jarvis comments on the state of newspapers in this BuzzMachine missive in connection with the Newspaper Association of America meeting in San Diego last week:

You’ve had 20 years since the start of the web, 15 years since the creation of the commercial browser and craigslist, a decade since the birth of blogs and Google to understand the changes in the media economy and the new behaviors of the next generation of - as you call them, Mr. Murdoch - net natives. You’ve had all that time to reinvent your products, services, and organizations for this new world, to take advantage of new opportunities and efficiencies, to retrain not only your staff but your readers and advertisers, to use the power of your megaphones while you still had it to build what would come next. But you didn’t.

You blew it.

Jarvis, author of the book "What Would Google Do?" and a professor at City University of New York, chronicles all the opportunities missed by the newspaper industry, which was too busy protecting its own turf, ignoring customers and resisting change while Google and others recognized the digital revolution and ate their lunch.

Jarvis has little sympathy for newspaper publishers who have only themselves to blame for their industry's demise. He concludes:

So now, for many of you, there isn’t time. It’s simply too late. The best thing some of you can do is get out of the way and make room for the next generation of net natives who understand this new economy and society and care about news and will reinvent it, building what comes after you from the ground up. There’s huge opportunity there, for them.

Take that!

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(Photo credit: "Jeff Jarvis" by eirikso, courtesy of Flickr.com)

Jeff Jarvis: The Great Restructuring

It's a sobering glimpse of reality and what may be in our future, but it's also a compelling new post on Jeff Jarvis' Buzz Machine.

As the author of "What Would Google Do?" points out:

I try to argue in my book that what we’re living through is instead a great restructuring of the economy and society, starting with a fundamental change in our relationships - how we are linked and intertwined and how we act, nothing less than that. ... Yes, entire swaths and even sectors of the economy will disappear or will change so much they might as well disappear.

Jarvis isn't very optimistic about industries that once produced what seemed like limitless quantities of cars, newspapers, advertising, business travel...

Some pretty bleak stuff. But that doesn't mean Jarvis isn't optimistic about the future. He sees big-time opportunities for entrepreneurs, new services and education. I've got his book on my list of things to do over spring break.

Along the same line, check out Eric Ulken's column: "Newspapers' Supply-and-demand Problem (Why You Should Quit Doing What Everyone Else Is)" on the Knight Digital Media Center.

(Note: YouTube video is Jarvis speaking at a conference earlier this year.)

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