Sunday, April 18, 2010

Jeff Jarvis Explains It All!

At long last, here is that Jeff Jarvis lecture in the spirit of TED.

As noted a several weeks ago ... it's an interesting speech on education, media, innovation, Google, collaboration ... and it starts with the "What Would Google Do?" author declaring, "This is bullshit."

Here's a couple excerpts from the rest:
I tell media that they must become collaborative, because the public knows much, because people want to create, not just consume, because collaboration is a way to expand news, because it is a way to save expenses. I argue that news is a process, not a product. Indeed, I say that communities can now share information freely – the marginal cost of their news is zero. We in journalism should ask where we can add value. But note that that in this new ecosystem, the news doesn’t start with us. It starts with the community.
We must stop our culture of standardized testing and standardized teaching. ... In the Google age, what is the point of teaching memorization?

We must stop looking at education as a product – in which we turn out every student giving the same answer – to a process, in which every student looks for new answers. Life is a beta.

Why shouldn’t every university – every school – copy Google’s 20% rule, encouraging and enabling creation and experimentation, every student expected to make a book or an opera or an algorithm or a company. Rather than showing our diplomas, shouldn’t we show our portfolios of work as a far better expression of our thinking and capability? The school becomes not a factory but an incubator.

It's a good speech that picks up on many of the concepts Jarvis continues to tout on BuzzMachine, his various talks and, of course, in "WWGD?"


1 comment:

Bronson Krutsinger said...

Ok. So I finally got absorbed into his book this weekend. How much did google pay him for it? I mean, he is giving them such good pub and probably absolutely free.