It lays out a week-by-week to-do list and inspires at the same time. Here's an example:
Week 6-9: Really take control of live and breaking coverage. This can be as simple as posting event recaps (e.g. sports games, debates, concerts) online within a few hours after they’re over, because that’s when people will be looking. During those same events, post pictures and tweets that your readers will be interested in, and make sure to keep an eye on feedback from your users too.It's got a variety of good reminders, items that will make you say "duh" but wonder why you're not doing them, and a simple game plan for getting the job done.
So what are you waiting for?